Publication Plan

Publication plan

Title -Cool

Positioning statement- The best in indie music

Price - £2.50

Distribution -Newsagents and supermarkets

Frequency of publication- Monthly

Rationale: The approach of the magazine is very much from an indie fans perspective. It will include interviews, reviews, and articles and will focus on the audience feedback on what they have said when handing out my questionnaires.

Style: The style of my magazine will be informal. I will also use humour to attract my target audience. My target audience is 16-20 year olds; therefore I will use simple vocabulary, syntax and slang, meaning that the readers do not necessarily need to be extremely educated. I will also write in short paragraphs. Images will be the dominant feature of layouts.

Regular content

·         Competitions

·         My career

·         Gig reviews

·         Music news

·         Letters

·         Album of the month

·         Album reviews

·         Gig reviews

·         Gig guide

Features

·         Screaming citizens reveal all

·         Danielle goes solo

·         Static vibe

·         Never shout never final tour

·         Elbow meet and greet

·         Led zeppelin

·         Blur are back!

·         20-20 break up?

·         Cold play

·         Arctic monkeys

·         Interview with u2

·         Kasabian reveal all

·         Muse- splitting for good?

·         Where are they now?

·         The kooks

·         David Bowie – where is he now?

·         The killers

·         Kings of Leon strike again

·         Panic  at the disco upcoming tour

·         The script

·         Hello goodbye

·         Mcfly are back

·         Green day hit the road

·         Red hot chilli peppers

House style
Coverlines - Tahoma
Headlines – verdana bold
Stand first – Lucida Sans 14pt
Captions - Lucida sans 8pt
Features first paragraph - drop capital Tahoma, 5 lines deep, and first two words in capitals
News first paragraph - first two words in bold capitals
Body text – Arial 11pt
Colour scheme - White, Purple, Black and Red